Lessons and Learning Classes Market in Japan:Key Research Findings 2011
Market is shrinking due to budget cut and shift of interest from hobbies to qualification acquirement
Research Outline
Yano Research Institute has conducted a study on market of lessons and learning classes with the following conditions:
n Market of lessons and learning classes in 2010 shrank for 0.8% at 1,894.9 billion yen year-on-year
The entire market of lessons and learning classes is estimated to decline due to the lingering recession triggered by Lehman's fall. Exceptions are “language”, “sports” and “cooking” classes, showing a little growth. According to the relating questionnaire survey, women take more lessons and classes than men.
n The market continue to contract, as learning demands shift from pleasure to acquiring qualifications
The Great East Japan Earth Quake that hit in March 2011 and the staggering economy is dragging the market to yet another predicament due to reduction of recreation budget and shift of interest from hobbies to qualification acquirement. Therefore, the market forecast is estimated as 1,831.2 billion yen, down 3.4% from the previous year.
Summary of Research Findings
n Market of lessons and learning classes in 2010 shrank for 0.8% at 1,894.9 billion yen year-on-year
The entire market of lessons and learning classes is estimated to decline due to the lingering recession triggered by Lehman's fall. Exceptions are “language”, “sports” and “cooking” classes, showing a little growth. According to the relating questionnaire survey, women take more lessons and classes than men.
n The market continue to contract, as learning demands shift from pleasure to acquiring qualifications
The Great East Japan Earth Quake that hit in March 2011 and the staggering economy is dragging the market to yet another predicament due to reduction of recreation budget and shift of interest from hobbies to qualification acquirement. Therefore, the market forecast is estimated as 1,831.2 billion yen, down 3.4% from the previous year.
Published Report
Report Title: Lessons and Classes Market 2011
*The information provided in the "Research Summary" is what is as of the date of announcement and could be altered or renewed without any prior notice.