Home Fashion Market in Japan: Key Research Findings 2016
Research Outline
- Research period: August to October, 2016
- Research target: Manufacturers, wholesalers and retailers in the business of home fashion industry
- Research methodologies: Face-to-face/telephone interviews by the expert researchers, interviews via telephone, and literature research
<What is the Home Fashion Market?>
The home fashion market in this research consists of the following seven categories: Bed linen/beddings, Towel goods, Nightwear/home wear, Home-use furniture, Interior fabrics, Home-use lighting fixtures, and Kitchenware/tableware. These categories are generally used for households, but some home-use furniture and kitchenware/tableware include demands from companies.
Summary of Research Findings
- Home Fashion Retail Market in 2015 Attained 3,507.0 Billion Yen, 102.1% of Size of Previous Year
Retail size of the home fashion market in 2015 achieved 3,507.0 billion yen, 102.1% of the size of the previous year. The entire home fashion retail market has been driven by the kitchenware/tableware, due to consumers’ rising interests in foods, growing number of overseas brands with superior functions and designs, and increasing number of TV cooking programs that encouraged the sales of kitchen tools and other products in the kitchenware/tableware category.
Some specialty-store brands have gained popularity by expressing and promoting their ways of sophisticated lifestyles from all aspects of food, clothing and shelter, which raised the market of home-use furniture.
- Exploration of New Demands by Providing Value-Added Services Attracting Attention in 2016
The home fashion retail market in 2016 is projected to attain 3,574.0 billion yen, 101.9% of the size of the previous year. There has been enhancement of services in the market, for instance, GMS (general merchandizing stores) have prepared a space for customers to try the products, and some retail shops have suggested attractive lifestyles to match each of the customers according to their lives. Such attempts show how the market players are focusing not only on providing products but also some value-added services, expecting them to develop into new demands.
- Figure 1: Transition of Size of Home Fashion Retail Market
