• Hairdressing Market in FY2015 Declined to 2,165.8 Billion Yen, 99.5% on Y-o-Y Basis

Size of the hairdressing market (the total of the barber and beauty salon markets) in FY2015 attained 2,165.8 billion yen, 99.5% of that of the previous fiscal year based on the sales of the businesses. Now that a year has passed since the consumption tax increase, the moderately-recovered consumer minds have raised the unit price spent per customer at the barber market. The beauty salon market has shown growth in the haircare category, e.g. the sales of haircare and scalp-care treatment services and home-care products. The entire hairdressing market in FY2016 is projected to achieve 2,155.0 billion yen, 99.5% of the size of the previous fiscal year based on the sales of the businesses.

• Leading Salon Chains Expanding Customer Base by Adding More Versatility in Branding

The sense of beauty, ROI, communication ability of the staff, comfort, whether or not matches the lifestyles, and etc. Current customer needs for hairdressing salons are diverse. Therefore, large salons have subdivided their brands and customer segments more in detail than ever before to optimize the quality and quantity of the services to more accurate customer target assumed. Some salon chains that place importance on providing value-added services with mid-to-high price ranges have become required to hammer out a strategy for acquiring customers from lower-priced salon-chain market, an attempt for sustainable business growth. 

• Figure 1: Transition and Forecast of Barber Market Size by Service Item

• Figure 2: Transition and Forecast of Hair Salon Market Size by Service Item