1. Research period: November, 2015 to January, 2016
2. Research target: The market of services and goods provided to/for adults
3. Research methodologies: Face-to-face interviews by the expert researchers, surveys via telephone/email, and literature search

<What is the Market for Adults?>

The market for adults in this research indicate various services and goods provided to/for grownups in the social habits and the business targeting “adults” defined in the Civil Code (20 year-olds and older) and “juveniles” defined in the juvenile protection ordinance.

The market in this research is consisted of the following 10 items: 1) Food (liquors, cigarettes, nutritious (revitalizing) beverages, maca, and soft-shell turtle extract), 2) Gambles (pachinko, mahjong, horse races, bicycle races, motorcycle/motor races, boat races, lotteries, sports promotion lotteries), 3) Adult Digital Contents (sexual games, videos/DVDs), 4) Medical Supplies (condoms, ED treatment), 5) Publications (pornographic magazines/books, BL books), 6) Apparels (lingerie), 7) Bridal/Matching Services, 8) Restaurants (bars, Japanese-style bars, hostess bars, maid cafes), 9) Sex-related Facilities and Services (hotels for love making, prostitution in the guise of massage and other services), and 10) Sex Toys/Shops.

As for the market sizes of food, medical supplies, and apparel for adults listed above are calculated based on the shipment values, the bridal/matching services market size based on the sales of the enterprises, and the rest of the market sizes based on the retail values.