Cosmetics Markets in 5 ASEAN Countries: Key Research Findings 2015
Research Outline
- Research period: May to September, 2015
- Research target: Manufacturers, retailers of cosmetics and industrial organizations.
- Research methodologies: Face-to-face interviews by the expert researchers, surveys via telephone/email, over-the-counter survey, and literature research.
<What are Cosmetics Markets in Leading 5 ASEAN Countries?>
The leading 5 ASEAN countries in this research indicate Indonesia, Thailand, Philippines, Vietnam, and Malaysia. The targeted cosmetics items are categorized as follows: skincare products (skin lotion, milky lotion, moisture cream, etc.,) make up products (foundation, lip sticks, eye-brows, etc.,) hair-care products (shampoo, rinse, styling agents, etc,) and fragrance products (eau de colons, perfumes, etc.) Calculation of the market size is based on the yen-converted retail sales of cosmetics products in 5 ASEAN countries mentioned above.
Summary of Research Findings
- Cosmetics Market Size in 5 ASEAN Countries in 2014 Attained 1,490.17 Billion Yen, 106.3% on Y-o-Y Basis
Increase of population and expansion of consumer spending that stems from economic growth have driven the cosmetics market in the leading five ASEAN countries in 2014 to reach 1,490.17 billion yen, 106.3 % of the size of the year before.
- With Further Growth Expected by Rising Income, Cosmetics Market in 5 ASEAN Countries Likely to Face Fiercer Competition
With growing population in both segments of middle-income and wealthy, the markets are projected to continue the rising tendency. In Indonesia, Philippines, Vietnam, and Thailand, the largest spending power seems to be the middle-income segment, whereas in Malaysia, the wealthy segment largely contributes in spending. In such a status, companies from Europe, U.S., Japan, and South Korea are all investing mainly in management resources of the five ASEAN nations, bringing about fiercer competitive environment.
- Figure 1: Transition of Size of Cosmetics Markets in 5 ASEAN Countries
- Figure 2: Market Size/Market Share by Country in 2014
