01/09/15
University Business in Japan: Key Research Findings 2014
Research Outline
Yano Research Institute has conducted a study on the domestic university business with the following conditions:
- Research period: From July to November, 2014
- Research target: University corporations, profit-making corporations invested by university corporations, advertisement/employment-support business for universities, temporary staffing business for universities, library outsourcing service providers, etc.
- Research methodologies: Face-to-face research by the expert researchers, surveys via telephone/email, and literature research
What are University Business?
The university business in this research indicates BtoB business targeting university corporations that operates universities (mainly private universities.) BtoC business that targets individual students, teachers, and professors is not included.
Summary of Research Findings
- Size of Temporary Staffing Market for Universities for FY2013 Attained 23.0 Billion Yen, Continued Tendency of Suppressing Personnel Expenses Except for Core Business Seems to Bring About Market Expansion for Time Being
- Advertisement/Employment-Support Business for Universities for FY2013 Achieved 44.0 Billion Yen, Due to Rising Marketing Demands for Attracting More Students
- Market of Shared Service Business for Universities for FY2013 Achieved 36.5 Billion Yen, Likely to Expand Further
- Shared Services Provided by Profit-Making Corporations Invested by University Corporations Gradually Increasing Especially for Services of Facility Management, Purchasing, Operation of Cafés and Canteens
- University Corporations Tend to Shift Their Non-Core Business Tasks to Outsourcing Companies for Cost Reduction, But University-Operating Business Likely to Expand
- Figure 1: Size and Tendency of University Business by Category

Published Report
Report Title: University Operation Business 2014
*The information provided in the "Research Summary" is what is as of the date of announcement and could be altered or renewed without any prior notice.