Aesthetic Salon Market in Japan: Key Research Findings 2014
Research Outline
- Research period: September to December, 2014
- Research target: Aesthetic salons, enterprises handling aesthetic-salon-related goods
- Research methodologies: Face-to-face interviews by the specialized researchers, surveys via telephone, and mail-in questionnaire
<What Are Aesthetic Salons?>
Aesthetic salons in this research indicate those salons where aestheticians practice treatments using their hand techniques, skin-care products and tools. The size of the aesthetic salon market include turnover of facial care treatment, slimming and body-care treatment, depilation, men’s aesthetic treatment, and sales of related products. Note that self-treatment, home-visit treatment, and treatments conducted at hair dressing salons and medical aesthetic salons are not included.
Summary of Research Findings
- Aesthetic Salon Market in FY2014 Likely to Attain 361.1Billion Yen, 101.6 % on Y-o-Y Basis
Size of the aesthetic salon market in FY2014 is expected to attain 355.4 billion yen, 101.8 % of the size of the previous year. However, the consumption tax increase reduced the turnover of facial care treatment, slimming body-care treatment, men’s aesthetic treatment and sales of related products. On the other hand, those salons have expanded their business by specializing themselves to low-price depilation treatments. Their sales results seem to have boosted the entire aesthetic salon market in 2014.
- Future Expansion Requires Trust from Consumers with Highest Priority, and Enhancement in Treatments and Products Sales Relating to Anti-Aging
The aesthetic salon market is likely to keep the current market size or rise slightly. The keys for further market expansion lie in the following factors: Acquiring trusts from consumers by continuous industry-wide efforts such as establishing certification system for salons; offering new treatments with anti-aging effects: and enhancement of home care product sales aiming to bring about a synergistic effect of favorable sales also at the salons.
- Figure & Table 1: Transition of Size of Aesthetic Salons Market
