No.2460
Judo Therapy, Acupuncture & Moxibustion, and Massage Therapy Market in Japan: Key Research Findings 2020
Judo Therapy, Acupuncture & Moxibustion, and Massage Therapy Market for 2018 Declined by 1.8% to Generate 944,000 Million Yen
Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the domestic Judo therapy, acupuncture & moxibustion, and massage therapy market, and found out the market size and trends, the trends of market players, and the future outlook.
Market Overview
The treatment services practiced at osteopathic clinics, acupuncture & moxibustion clinics, and massage therapy clinics are positioned as the therapies and treatment services by the practitioners having earned national qualifications. Therefore, they are different from medical practices at orthopedic hospitals and medical, osteopathic, and chiropractic treatments provided by the practitioners who passed private-sector qualification systems.
The domestic market of Judo therapies, acupuncture & moxibustion, and massage therapies has been on the decline since 2015 due to decrease in insured medical expenses for the judo therapy market. The market size based on the sales at businesses attained 944,000 million yen, 98.2% of the size of the preceding year.
Noteworthy Topics
Challenges at Clinics (Decreasing Patients)
The business sphere of the clinics of osteopathic, acupuncture & moxibustion, and massage therapies, except for the clinics that have prominent practitioners or clinic operators, is usually the areas within their 500-meter radius if the clinics are in the metropolitan areas and 2 to 3-kilometer radius if they are in suburbs. The potential patients are the residents within each of the business spheres.
According to Report on Public Health Administration and Services by MHLW, the number of clinics for osteopathic, acupuncture & moxibustion, and massage therapies as well as the number of qualified practitioners is on the rise. However, increase of such clinics within the same business sphere is reducing the number of patients visiting per clinic.
Furthermore, fiercer competition with peripheral industries such as private-sector qualified salons including relaxation salons, chiropractic, and osteopathic treatment clinics is spurring decrease in patients. All the clinics need to differentiate from other competitors including peripheral industries in order to be selected by the patients.
Future Outlook
Because of the competition caused by increasing number of clinics and national-qualified practitioners, in addition to rivalry with peripheral industries including private-sector qualified salons and orthopedic hospitals, the domestic market of Judo therapies, acupuncture & moxibustion, and massage therapies is in a predicament that may not be able to continue the business if they keep on providing the same services in conventional ways. Against a backdrop of discontinuity (i.e. global economic downturn, self-restraint in various activities, working from home, etc.) caused by the new coronavirus pandemic, new values in citizen lifestyles have been generated, which may stay put and can make the people’s activities different in the post-corona world. The changes are about to enormously affect corporate activities, unavoidable for the osteopathic, acupuncture & moxibustion, and massage clinics to comply with.
Research Outline
2.Research Object： Operators of clinics that practice Judo therapies, acupuncture & moxibustion clinics, and massage therapy clinics
3.Research Methogology： Face-to-face interviews by the expert researchers, interviews through telephone, mailed questionnaire, and literature research
The Market of Judo Therapies, Acupuncture & Moxibustion, and Massage Therapies
Judo therapy is the medical-like treatment (service) practiced by licensed Judo therapists with national qualification obtained. Acupuncture & moxibustion are the medical-like treatment (service) practiced by licensed acupuncturists or moxibustion practitioners who have obtained national qualifications. Massage therapy in this research refers to Shiatsu massage therapy that is medical-like treatment (service) practiced by licensed Shiatsu massage therapists who have obtained national qualifications. The market of Judo therapy, acupuncture & moxibustion, and massage therapy in this research refers to the market of those medical-like therapies and treatment services practiced by the licensed therapists having obtained national qualifications (not the private-sector qualifications), and the market size has been calculated based on the sales at businesses.
＜Products and Services in the Market＞
Judo Therapy, Acupuncture & Moxibustion, and Massage Therapy
Published Report
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