Market Overview

Affected by the spread of novel coronavirus infections, the market size of domestic aesthetic medicine fell to 96.3% of the preceding year in 2020 to 392,000 million yen (based on the sales of healthcare facilities). Nonetheless, as the market saw demand recovery, it turned for the better in 2021 to attain 399,000 million yen, 101.8% of the preceding year.

Noteworthy Topics

Market Trends of Aesthetic Medicine

Medical treatments of aesthetic medicine include both surgical procedures and nonsurgical procedures. Today, the procedures are available not only at aesthetic medicine clinics, but also at other healthcare facilities that are primarily specialized in other fields of medicine, such as plastic surgery clinics, dermatology clinics, and cosmetic dermatology clinics. This tendency is particularly notable for nonsurgical cosmetic treatments.

In recent years, the number of hospitals increased in densely populated areas like Tokyo, Kansai, and Tokai. While healthcare facilities that providing regenerative medicine for anti-aging and reinforcing sales of doctor's cosmetics increase, rapid growth is seen in the number of healthcare facilities that specialize in medical hair removal. 

Future Outlook

The market of aesthetic medicine is forecasted to expand continually hereafter. While the number of surgical procedures decline, on the other hand the number of nonsurgical cosmetic dermatology procedures are rising. The demand is poised to grow for “hair removal”, “Botox injection”, “treatment of acne and acne scars”, “skin beautification/rejuvenation”, “double eyelid surgery (buried suture method)”, “dark spots/birthmark/mole removal”, and “chemical peels”.

Research Outline