Market Overview

The living assistance service market as a total of 5 major fields (housekeeping service, house-cleaning service, home security service, surveillance [watch] service, and furniture and home- electric appliances rental service) for FY2019 is estimated to have reached 477 billion yen, up 0.9% from the previous fiscal year. 

The market had been on upward trend as each of the living assistance services are utilized in everyday life of general consumers, and the number of users grew as recognition of the services increased.  However, the market size for FY2020 is projected to drop by 0.5% to 474.6 billion yen, because these services are basically provided face-to-face; expansion of the market is halted by the outbreak of COVID-19, in a situation where no-contact settings are preferred to avoid infections.

Assuming that consumer demands will change as 'new normal' takes root, service providers must grasp new customer needs and develop services for the particular needs hereafter.

Future Outlook

From 2020 on, the new lifestyle brought out by COVID-19 pandemic will take root in societies, and changes in social life is assumed to become a new normal. Under the circumstances, role of the living assistance services is to provide consumers with reliability or safety, delivering services for the sake of more comfortable living and convenience. While the lifestyle may change, the services will take roles as ever, or may serve more than ever. 


There are quite a few housing and living assistance services. Great potential lies in the market as development of new services go forward, a sign that is seen as an existence of critical services supporting foundation of people's lives that are not counted in current government statistics. In addition to diversifying consumer needs, against the background of rise in new services adjusted to new normal that COVID-19 pandemic brought on, the living assistance service market expects further growth.

Research Outline