Home fashion market (Bed linen, bedclothes, Towels, Nightwear, home wear, Home furniture, Lighting fixtures, Interior fabrics, Kitchen ware, table ware)

Home fashion market players, other related companies and organizations

I   Market Overview: Current Status and Future Outlook of Home Fashion Industry

1. Outlook of Home Fashion Industry
2. Viewing Future of Home Fashion Industry from 6 Motivations

• Motivation 1: Opportunity of new demands (from newly built houses, independence/changing residence, newlyweds, newborn child, etc.)
• Motivation 2: Increase of price weight
• Motivation 3: Changes in consumer mind that brings about addition/replacement
• Motivation 4: Technological innovation, functions and added values that capture customers
• Motivation 5: Pursuit of being convenient and easy to buy
• Motivation 6: Stimulate demand by improved services and when attending to customers

3. Functional Home Fashion Market

1. Trend of Functional Home Fashion Market
2. Business Strategies in Market Players
3. Future Outlook of Functional Home Fashion Market

4. Market Trend of Affordable-Price/100-Yen Shops

1. Market Overview
2. Trend of 100-Yen Shop Market
3. Trend of Affordable-Price Shops
4. Trend of Market Players

II   Home Fashion Market Trends by Product

1. Bed linen, bedclothes
2. Towels/towel products
3. Nightwear/home wear
4. Home furniture
5. Home lighting fixtures
6. Interior fabrics
7. Kitchenware, tableware

III   Trends of Sales Channels of Home Fashion

1. Trends of Department Stores
2. Trends of Mass Merchandisers
3. Trends of Home Centers
4. Trends of Mail Order/Online Markets
5. Trends of Outlets
6. Trends of Large Shopping Centers

IV   Trends of Home Fashion Brands

1. License brand market
2. Import brand market

V    Case studies (37 cases of brands or companies)

VI   Company Profiles

57 enterprises