Subscription Services Market in Japan: Key Research Findings 2022
Domestic Subscription Services Market (Total 6 Categories) for FY2021 Grew by 10.6% on YoY to 961,550 Million Yen,
Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the domestic subscription services market and found out the market trends of major/noteworthy categories, the trends of market players, and the future perspectives.
The market size of domestic subscription services (total 6 categories, fixed-term delivery services of food and cosmetic products included) calculated based on the payment by end users (consumers) for FY2021 has expanded by 10.6% on a YoY basis to generate 961,550 million yen. When observing the details, the categories that grew from the previous fiscal year were all six categories, i.e., “Clothing/fashion rental,” “Food services,” ”Life-style related services,” “Multiple residence services,” “Digital contents,” “Delivery service (food, beverages, cosmetics, etc.)” However, there are some categories that recovered on a YoY basis from devastated status in the coronavirus crisis in 2020.
Attempts of Subscription Services by Transportation Operators
Revenues from commutation passes and other fares that transportation operators have stably earned are likely to decrease due to diversified lifestyles, spread of remote working, etc., since the coronavirus pandemic in 2020. However, this diversification can be regarded as a business opportunity, making every transportation operators to develop their new services, among which subscription services are being in the spotlight.
The fact that transportation operators newly deploying subscription services in addition to their conventionally provided infrastructure for services involving physical transportation indicates that they strengthen their services from a software aspect. For instance, by integrating the management of various services centered on transportation in the form of subscription, they are able to let the users to access to various services through one-time payment on a regular basis, similar to the payment for cell phones and smartphones.
This can be considered as a promotion of MaaS (Mobility as a Service), and digital transformation in transportation services, which make the implementation of subscription services expected to trigger further growth.
The market size of domestic subscription services (total 6 categories) is projected to expand by 9.5% on a YoY basis to 1,052,475 million yen in FY2022, and to 1,242,240 million yen by FY2024.
Just like in the previous fiscal year, positive growth is expected to be observed in all six market categories, i.e. “Clothing/fashion rental,” “Food services,” ”Life style related services,” “Multiple residence services,” “Digital contents,” “Delivery service (food, beverages, cosmetics, etc.)” in FY2022.
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