Exterior Wall Materials Market in Japan: Key Research Findings 2020
Yano Research Institute (the President, Takashi Mizukoshi) has carried out a survey on the exterior wall materials market in Japan, and found out the market size, the trend by field, the trend at market players, and the future outlook.
The exterior wall materials market (as a total of 8 fields, i.e. ceramic sidings, extrusion molding cement boards, ALC exterior wall materials, tiles, metal sidings, mortar wall materials [pre-mixed mortar], exterior wall finishing materials, metal sandwich panels) is estimated to have attained 414,800 million yen for FY2019, increased by 0.3% from the previous fiscal year.
Looking at the market trends by field, growth of materials used for houses, including ceramic sidings, metal sidings, tiles, mortar wall materials and exterior wall finishing materials stayed at almost the same level as in the preceding years against the backdrop of long term trend of the decrease of new housing starts. Nonetheless, demand sustained due to last-minute surge in demand before the tax hike in October 2019 and maker’s expansion of products for non-residential use.
Products primarily for non-residential constructions, such as extrusion molding cement boards, ALC exterior wall materials and metal sandwich panels sold well, as the market was driven by redevelopment in urban areas (such as office buildings) and growing demand for physical distribution warehouses for expanding e-commerce market.
Development of Products/Methods to Resolve Shortage and Aging of Workmen
As aging of society proceeds, shortage and aging of workmen have become challenges for the exterior wall materials market as well. The situation has led to active development of products that aims to streamline and save labor at construction sites.
For ceramic sidings, products with weight reduced by 10% roughly from conventional products while keeping basic qualities are launched, which intends to simplify construction and ease burden of workmen.
In the field of extrusion molding cement boards and ALC exterior wall materials, in addition to development of construction methods which require less welding and bracket mounting or without welding, introduction of products that reduce on-site work hours, such as coated products (materials pre-coated at factories) are in progress.
Size of the exterior wall materials market (as a total of 8 fields) for FY2020 is projected to diminish by 9.1% from the previous year to attain 377,100 million yen, based on the shipment value at makers.
Shrinkage of the market is assumed since the exterior wall materials market is in conjunction with new housing starts and new constructions in non-residential fields, which are both on declining trend.
The market of ceramic sidings, metal sidings, mortar wall materials and exterior wall finishing materials mainly used for houses expect decrease, as consumer sentiment toward homebuying and refurbishing is likely to slump further due to COVID-19 impact.
While the non-residential construction market is also influenced by COVID-19, cancellations of on-going projects are hardly anticipated. Although scale down cannot be avoided for FY2020, with potential demand in redevelopment projects in urban areas and additional construction of physical distribution warehouses associated with expansion of e-commerce market, it can be assumed that the market may secure certain level of demand in the future.
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