Market of Foods for Long-Term Care, Elderly, and Treatment in Japan: Key Research Findings 2020
Yano Research Institute (the President, Takashi Mizukoshi) has carried out a survey on the domestic market of foods for long-term care, elderly, and treatment, and found out the trends by segment, the trends by market players, and the future outlook.
For FY2019, the total market of processed foods for long-term care, elderly, and treatment (based on the shipment value at manufacturers) grew by 3.6% from the previous fiscal year to attain 173,600 million yen, and the market of cooked meals (based on the sales at businesses) grew by 1.5%, reaching 1,441,100 million yen.
As Japan has already became super-aged society, demand is modestly increasing or on an upward trend for ‘foods for long-term care’ that is mainly targeted to elderly who has been issued a Certification of Needed Support that has functional disability like chewing and swallowing difficulty, for ‘foods for elderly’ which refers to foods for healthy aged persons, and for ‘foods for treatment’ indicating therapeutic meals for patients of kidney diseases, pancreatic diseases, diabetes, gastric ulcer, hyperlipidemia, and diet kit for examination (e.g. colon-cleansing kit for colonofiberscopy).
Expanding Market of “Universal Design Food”
In April 2002, Japan Care Food Conference was established by 42 companies of food manufacturers and peripheral companies producing foods for persons having chewing difficulties (as of June 2020, 87 companies including manufacturers of foods for persons having swallowing difficulty). As the market expects expansion, the conference aims to make standards on foods for person with chewing difficulty and define customer value propositions.
According to 2019 Universal Design Food Production Statistics (survey) on member companies aggregated by Japan Care Food Conference, production amounted to 58,387 tons with production value of 43,044 million yen, each indicating significant growth of 220.8% and 150.3% compared to the preceding fiscal year. A growth factor is a high growth rate of commercial products sold at retailers such as supermarkets and drugstores, and mail orders. As at the end of June 2020, 2,013 items are registered as Universal Design Food, and the items are increasing every year.
Against the backdrop of aging population and increased prevalence of chronic diseases, the market of foods for long-term care, elderly, and treatment is forecasted to expand steadily hereafter. Nevertheless, it can be assumed that elderly people will be cared more at facilities than at hospitals, or at home rather than facilities, in accordance with national policies or changes in lifestyles. As a result, within the same market of foods for long-term care, demand grows more for a type of foods that are easy to buy, ready to serve, nutritious, tasty, and safe for a single elderly or senior couples.
As an outlook for the domestic market of foods for long-term care, elderly, and treatment, the market of processed foods that generated 173,600 million yen for FY2019 is projected to reach 207,600 million yen by FY2024 (based on the shipment value at manufacturers). The market of cooked meals is estimated to grow from 1,441,100 million yen in FY2019 to 1,579,700 million yen by FY2024 (based on the sales at businesses).
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