No.2540
10/05/2020

Housing Equipment Market in Japan: Key Research Findings 2020

Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic housing equipment market and has found out the current market status, the trends of market players, and the future perspectives.


Transition of Domestic Major Housing Equipment Market Size
Transition of Domestic Major Housing Equipment Market Size

Market Overview

The major housing equipment market size (total shipment values of water section equipment, water-section related equipment, and energy saving/generating equipment at makers) for FY2019 estimated as 1,877,030 million yen, an increase by 1.8% from the previous fiscal year. All markets, i.e. water section equipment, water-section related equipment, and energy saving/generating equipment, have made an upward turn compared to the preceding fiscal year. The rise is due to the last-minute demand before tax hike in October 2019 (first half of the year), which exceeded the backlash in the latter half or drop in demand against the backdrop of spread of novel coronavirus. 

Noteworthy Topics

Rise in Demand for Touchless Equipment due to COVID-19 Calamity

Spread of the novel coronavirus increased the demand for touchless equipment, and therefore the housing related businesses (including makers of housing equipment, house makers, and housing reform operators) are actively promoting “touchless tap”, a sensor-controlled tap that automatically turns on or off as it senses hands. Its advantage is not only for being hygienic, but also for reducing use of water compared to taps controlled manually by levers, as it can avoid water from left running.
Moreover, new equipment such as entrance door with remote controller has been introduced, which can be locked/unlocked without touching the door handle. As this is in line with the demand for contactless doors as a countermeasure to COVID-19 infections, further rise in demand is expected hereafter.
In addition, increase in demand for other touchless/contactless equipment using IoT technology is anticipated. Such products include smart key system using smartphones for automatic lockable apartment entrance/front door, and smart locker system designed to send and receive parcels without direct contact with delivery person.

Future Outlook

The major housing equipment market size (total shipment values of water section equipment, water-section related equipment, and energy saving/generating equipment at makers) for FY2020 is estimated to attain 1,701,100 million yen, decrease by 9.4% from the previous fiscal year. 
Market size is assumed to diminish in accordance to continuance of repercussions in consumer demand from the tax hike in the last fiscal year, decline in new residential construction (data source: the Ministry of Land, Infrastructure and Transport), and limitation in sales activities in general due to influence of the coronavirus infections, such as avoidance of customer visits, opening showrooms, and holding events.

Research Outline

1.Research Period: August to September 2020
2.Research Object: Housing equipment makers, related associations
3.Research Methogology: Face-to-face interviews by the expert researchers, survey via telephone and email, and literature research

Housing Equipment Market

The housing equipment market in this research is the household equipment installed as housing equipment, categorized into three types: 1) Water section equipment, 2) Water-section related equipment, and 3) Energy saving/generating equipment. Target equipment is as listed below: 
 (1) Water section equipment: kitchen (systematic kitchen, sectional kitchen), systematic baths, electronic toilet seats, household sanitary equipment, and wash stands (not including taps)
(2) Water-section related equipment: dish washers, hot water supply systems, stoves, bathroom heating and drying machines
(3) Energy saving/generating equipment: Residential energy storage systems, home solar systems, and home fuel cells
Basically, market sizes for equipment are calculated based on the shipment value at manufacturers. Nevertheless, of (3) energy saving/generating equipment, market size of home solar systems and home fuel cells are based on the sales at retailers.
In addition, due to re-evaluation on market sizes, some values differ from the past published values.

<Products and Services in the Market>

Major housing equipment (water section equipment, water-section related equipment, and energy saving/generating equipment)

Published Report

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