Language Business Market in Japan: Key Research Findings 2020
Yano Research Institute (the President, Takashi Mizukoshi) performed a survey on the domestic language learning business and found out the trends of market players, the market trend by category and the future perspectives.
The language business market size (total 14 categories) for FY2019 was 876.2 billion yen, down by 1.2% from the preceding fiscal year, based on the sales at businesses. The demand for acquiring language skills were expanding, due to progressive globalization at Japanese companies, increasing number of foreign tourists (inbound tourism demand), and the reforms of English education, but the COVID-19 pandemic forced the language classes to close for the time being, which led the language schools market size to decline from the previous fiscal year.
All the peripheral categories, i.e., interpretation/translation, overseas-education arrangement, and language exams that had shown favorable conditions for the past few years went below the previous fiscal year. The market started shrinking since around the end of FY2019, as the COVID-19 infections spread, especially affecting overseas-education arrangement and forcing the exams to suspend in order to prevent many examinees to gather.
Online English Conversation Classes Sharply Expanded in COVID-19 Calamity
As the COVID-19 infections expanded in 2020, many people had to stay home, which increased individual users to take online English conversation classes. Because many providers offered the services free of charge during when the State of Emergency was declared, it generated the opportunity for the people who had never used online English conversation classes before to actually experience it.
The language business market size (total of 14 categories) for FY2020, based on the sales at businesses, is forecasted to decline by 9.4% to end up with 794.0 billion yen.
Just like in FY2019, the COVID-19 pandemic is likely to continue affecting the markets of language classes, interpretation/translation, and overseas-education arrangement, the entire market is projected to be on the fall.
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