Global Business Printer Market: Key Research Findings 2020
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the global printer market for FY2019 and has found out the shipment volume/value for each type of output equipment, the trends in usage, the market share/trends of market players, and the future outlook.
Global shipment volume of printers (output equipment) decreased by 6.4% from the preceding fiscal year to attain 68,964 thousand units for FY2019, and global shipment value dropped by 4.6% year-on-year to yield 2,263,241 million yen (both based on the shipment at manufacturers). Although situation may differ per equipment, the market is declining overall as there is an impression that product line has reached saturation (product enhancement have already made a round) while demand for printing dropped due to a trend of going paperless and changes in output environment. Combined with economic stagnation in the fourth quarter (January-March 2020) due to COVID-19 which led to postponement of capital investments, both shipment volume and shipment value showed decline.
Textile printers are inkjet printers that can print directly on fabrics and textiles such as polyester or cotton to produce apparel products. Such printers include direct-to-fabric printers, direct-to-garment printers (print on t-shirts or bags) and sublimation printers, and the number of units and value are included in the data for inkjet LFPs.
Global shipment volume of textile printers rose to 13,131 units, 111.3% of the previous fiscal year, and shipment value reached 23,021 million yen, 103.2% YOY (both based on the shipment at manufacturers). Contributing factors to the rise are rebound from the market stagnation up to FY2018 and growth of low-end garment printers.
As applications for textile printers are likely to expand going forward, although results for FY2020 may decline due to influence of COVID-19, the market is expected to continue steady growth.
Printer shipments made a weak start in FY2020 due to the impact of COVID-19, which slackened sales activities in the first quarter (April-June 2020) and caused confusion in product supply as well as delay in product delivery. Since capital investments are controlled and postponed from second quarter on due to feeling of slowdown in economy, the level of shipment volume is assumed to fall short of preceding years. Rise in home schooling and working from home expanded demand for home printers led to growth in inkjet printers/MFPs and laser printers compared to other product categories; nevertheless, it is not assumed to be enough to compensate for overall decline.
For these reasons, the global shipment volume of printers (output equipment) for FY2020 is projected to drop to 62,220 thousand units, 90.2% of the previous fiscal year, and the shipment value to diminish to 1,937,163 million yen, which is 85.6% of the preceding fiscal year (both based on the shipment at manufacturers).
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