MaaS Market in Japan: Key Research Findings 2018
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic MaaS (Mobility as a Service) market and has found out the trends of MaaS services by category, the trends of the market players, and the future outlook.
Summary of Research Findings
MaaS is the new mobility concept generated in recent years that considers all the transportation methods (except for private cars) can be connected seamlessly with one another into one service by using ICT[i], regardless of the operating body and regardless of whether it is public transportation or not.
The domestic MaaS (Mobility as a Service) market size in 2018 is estimated as 84.5 billion yen, based on the sales at service providers, and expected to attain 6,360 billion yen by 2030. The compound annual growth rate (CAGR) from 2016 to 2030 is projected to achieve 44.1%. Such a high CAGR value stems from a forecast that more services are regarded to be launched from scratch for the future.
[i] Information source: PRI Review #71 (2019) by Policy Research Institute for Land, Infrastructure, Transport and Tourism.
In November 2018, Toyota has collaborated with Nishi Nippon Railroad Co., Ltd.to start the proof-of-concept of “my route” service in Fukuoka City. This integrated service supports the mobility of users by enabling them to find the route to the destination, search the transportation methods from wide range of options in combination with public transportation (buses, railroads, and subways), cars (taxi, rental cars, and private cars), bicycles and on foot, and also to reserve and pay for, accordingly.
This is the PoC of multi-modal mobility aiming to provide useful services participated by the following eight businesses and organizations: 1) “akippa,” a parking lot reservation application; 2) “merchari,” a bicycle sharing service operated by mercari group; 3) “JapanTaxi,” an application to dispatch, reserve, and pay for a taxi; 4) Actindi a company operating websites on events and activities for mothers to visit and experience with their children; 5) “asoview!” a website operator offering information on and reserve recreational activities; 6) “NEARLY” an application that provides information at shops; 7) SUNMARK operating “Fukuoka NASSE,” a website offering information on events and leisure at Fukuoka; and 8) Fukuoka City that provides its official city guide website “Yokanavi.”
If “my route” turns into practical use, it is highly likely to be the true MaaS service, though limited to a specific region, because of its multi-modal mobility allowing users to use multiple transportation methods in succession, reserve and pay for by means of a smartphone, find parking lots, and know information on stores and events in that specific region.
In addition, because Toyota Finance Corporation has a partnership with Origami which offers cashless payment called “origami pay,” Toyota Group is likely to provide smartphone payment service as a part of MaaS.
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