No.2079
01/24/2019


Japanese/Western-Style Confectionery and Sweets Market Kept Steady Performance

Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic Japanese/Western-style confectionery and sweets market and has found out the market trends by product segment, by channel, the trends of market players, and the future outlook. 


Figure 1: Transition and Size of Japanese/Western Confectionery and Sweets Market
Figure 1: Transition and Size of Japanese/Western Confectionery and Sweets Market
Figure 2: FY2017 Composition Ratio of Japanese/Western-Style Confectionery and Sweets Market by Channel
Figure 2: FY2017 Composition Ratio of Japanese/Western-Style Confectionery and Sweets Market by Channel

Market Overview

Size of the Japanese/Western-style confectionery and sweets market for FY2017, based on the shipment values at manufacturers, was 2,276,100 million yen, about the same size as the previous fiscal year. The yogurt market, which had been stably growing, turned for the worse to scaled down from the previous fiscal year, which could have influence the total market size, but expansion of the ice cream market and favorable performance of western-style confectionery and sweets occupying a large share in the market, have compensated the fall of the yogurt market to make the total market size similar to that of the preceding fiscal year.

Noteworthy Topics

The recent trends show that increasing number of brands have been generated by manufacturing retailers of confectionery and sweets in order to produce some sweets and confectionery specializing in or focusing on using a certain material, such as cheese, butter and toffee/caramel. This tendency has continued in 2018. Among such materials, cheese is most promising to expand, because new brands dealing in the material have been generated every year. Such a trend has spread out to the distribution companies and to their major channels, i.e., supermarkets and convenience stores. Furthermore, souvenir confectionery and sweets that specialize in cheese are also increasing.

Research Outline

1.Research Period: November 2018 to January 2019
2.Research Object: Manufacturers, wholesalers, retailers of confectionery and sweets, and other related organizations
3.Research Methogology: Face-to-face interviews by the expert researchers, mail-in questionnaire, surveys via telephone, and literature search

Japanese/Western-Style Confectionery and Sweets Market

The Japanese/Western-style confectionery and sweets market in this research indicates the market that consists of the following four categories: 1) Japanese-style confectionery/sweets that are non-baked, soft (semi-baked), dry, or fully-baked; 2) Western-style confectionery/sweets that are non-baked, semi-baked, or fully-baked; 3) Desserts including yogurt, custard pudding, jelly, and other desserts packaged in cups; and 4) Ice creams with various flavors and types, flavored ice, and iced confectioneries. The market size is calculated based on the shipment values at manufacturers. Note that the market size until FY2017 is quoted from that of Japan Ice Cream Association. 

<Products and Services in the Market>

Japanese confectionery and sweets, Western-style confectionery and sweets, yogurt (soft, plain, hard, drink), desserts (custard pudding, jelly, other chilled dessert), ice creams (personal, multi-pack, premium, for business)

Published Report

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