Japanese/Western-Style Confectionery and Sweets Market Kept Steady Performance
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic Japanese/Western-style confectionery and sweets market and has found out the market trends by product segment, by channel, the trends of market players, and the future outlook.
Size of the Japanese/Western-style confectionery and sweets market for FY2017, based on the shipment values at manufacturers, was 2,276,100 million yen, about the same size as the previous fiscal year. The yogurt market, which had been stably growing, turned for the worse to scaled down from the previous fiscal year, which could have influence the total market size, but expansion of the ice cream market and favorable performance of western-style confectionery and sweets occupying a large share in the market, have compensated the fall of the yogurt market to make the total market size similar to that of the preceding fiscal year.
The recent trends show that increasing number of brands have been generated by manufacturing retailers of confectionery and sweets in order to produce some sweets and confectionery specializing in or focusing on using a certain material, such as cheese, butter and toffee/caramel. This tendency has continued in 2018. Among such materials, cheese is most promising to expand, because new brands dealing in the material have been generated every year. Such a trend has spread out to the distribution companies and to their major channels, i.e., supermarkets and convenience stores. Furthermore, souvenir confectionery and sweets that specialize in cheese are also increasing.
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