Natural/Organic Cosmetics Market in Japan: Key Research Findings 2018
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic natural/organic cosmetic market and has found out the market trends by product and by channel, trends of market players, and future outlook.
The natural/organic cosmetic market has been stably on the rise, against the backdrop of more consumers demanding safety in cosmetics and intending to lead environmentally-conscious lifestyles due to improved awareness of Ecology and LOHAS, and of more women seemingly having sensitive skins.
In addition, natural/organic cosmetics have become more appealing as some functions have been added just like general cosmetic products, which increased the number of real and online stores to deal in natural/organic cosmetics, making more chance for general people to see and come in contact with them. The natural/organic cosmetic market expanded in FY2017 to 104.9% of the size of the previous fiscal year to reach 129,700 million yen.
Whereas some standards of certification for organic/natural products exist in the world, Japan has had no certification systems, has not generally been familiar with and therefore seemingly not satisfactorily aware of the ingredients and definition of organic/natural products. In such a status, the word “botanical” has come to be used often in haircare and lifestyle products. For fear of being regarded as the synonym of organic/natural, Japan Cosmetic Industry Association (JCIA) has established a “Guideline to Label Natural/Organic Index Values for Cosmetic Products.” This guideline indicates technical definitions and criteria for natural and organic cosmetic ingredients defined in ISO 16128, providing information on natural and organic cosmetics in order for the consumers to easily understand them.
There is no change in those enterprises that have already manufactured the products conforming to the criteria. They continue providing safe and excellent products in the Japanese market. They are under consideration, taking account of the progress, how they label the index according to the guideline.
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