Organic Food Market in Japan: Key Research Findings 2018
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic organic food market and has found out the trends by category, the trends of market players, and future outlook.
The domestic organic food market (total of agricultural products and processed food) in 2017 increased to 178,500 million yen, 102.3% of the size of the previous year. The ratio of agricultural products and processed food is around 3:7.
In recent years, the organic processed food market has been rising by 1 to 2% every year, except for 2014 when the consumption tax increased from 5% to 8%, affecting the market to shrink.
Relating to this research, a questionnaire has been conducted through telephone to the organic food demanders such as retailers, ready meal dealers, hotels, restaurants/diners, and etc.
According to the results, those businesses that deal in or use organic foods all the time occupied 49.0%. When those respondents of “Deal in or use them seasonally” accounting for 6.0% are added, it means that the majority of the demanders deal in or use organic foods.
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