Language Business Market in Japan: Key Research Findings 2018
Size of the language business market (total of 14 categories) in FY2017 rose to 866.6 billion yen, 102.0% of that of the preceding fiscal year, based on the sales of the businesses. Against a backdrop of the attempt of university entrance exam reforms and foreign language classes becoming required at primary schools, stable growth showed especially in the services for infants and children (i.e., Foreign language classes for children/infants, Preschools, Deployment of teachers to kindergarten/day-care centers for children, and Textbooks of English conversation classes for children/infants). The e-learning market has also been prosperous, as online English conversations classes have improved the awareness, increasing the number of both corporate and individual users. The translation/interpretation business market, defined here as “Peripheral Business” in the entire language business market, has attracted attention due to utilization of AI and continued being stable, because human translators and interpreters keep being successful just as conventionally.
Progress in globalization, increase of inbound tourism demand (number of foreign tourists), university entrance exam reforms, earlier start and higher degree of difficulty to learn foreign languages have led the competition among the businesses in the English Conversation Class market to become fiercer. With more interest paid to English education as a whole, many businesses from other industries have newly entered the market. Restructuring has become obvious within and outside the existing groups of large, nationwide English conversation schools.
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