RESEARCH SUMMARY -Latest Outcome of Our Research-
12/06/11
Lifelog Market in Japan: Key Research Findings 2011
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Research Outline
Yano Research Institute has conducted a study on the Lifelog market with the following conditions:
1. Research period: From October to November, 2011
2. Research target: Companies in the business using lifelog, B-to-C enterprises, and consumers
3. Research methodologies: Face-to-face interviews by the specialized researchers, survey via telephone/email and literature research
Summary of Research Findings
n Lifelog market has estimated to reach 1.06 billion yen in FY2011, impressive 302.9% of the previous year
As of 2011, there are only tens of companies that provide services using lifelog, majority of which are provided free for consumers. Despite such an environment, size of the lifelog market for FY2011 is anticipated to rise to 1.06 billion yen, 302.9% of the previous year.
n In spite of low awareness, 48.6% showed willingness to use lifelog in future
In the results of the questionnaire conducted to 400 men and women nationwide from age 18 to 69 through the internet, only 5.8% of the whole respondents were “well aware of” or “somewhat familiar with” the word “lifelog.” However, after some explanations with examples were given regarding the meanings of the word and detailed services that can be provided, 48.6%, almost half of the respondents including those that did not know the word answered that they “were willing to use the service” or “would use the service in some ways.”
n Growth of lifelog market is expected to accelerate and reach 5.2 billion yen by FY2015
With yearly accumulated volume of lifelog information continue growing for the future, it is easy to imagine that there will be wider range of consumers who can analyze information, improving the lifelog value year by year. Therefore, the lifelog market is promising and is expected to reach 5.2 billion yen by FY2015.
Published Report
Report Title: Lifelog related business 2011
*The information provided in the "Research Summary" is what is as of the date of announcement and could be altered or renewed without any prior notice.
