RESEARCH SUMMARY -Latest Outcome of Our Research-
Research on the Sporting Goods Industry in Japan for 2009
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Research Outline
1. Research period: November 2008 to February 2009
2. Research targets: 450 major Japanese companies dealing with sporting goods, including manufacturers, wholesalers, importers and retailers
3. Face-to-face interviews with relevant personnel and questionnaire survey by post were primarily employed.
<What is the sporting goods market in this survey?>
The sporting goods market in this survey consists of equipment and goods of the following 16 categories;
Golf, Ski, Fishing, Athletic wear, Outdoor, Sports shoes, Tennis, Swimming, Baseball & Softball, Marine sports, Snowboard, Cycle sports, Badminton, Martial art, Table tennis and Fitness
Summary of Research Findings
¨ Domestic sporting goods market in 2008 expected to achieve positive growth of 101.9% year-on-year
The scale of sporting goods market (manufacturers’ shipment basis) in Japan in 2008 is projected to be 1,276 billion and 310 million yen, 101.9% of the previous year.
¨ Cycle sports goods market sharply grown backed by the health trend
In 2008, the cycle sports goods market most significantly expanded its scale from 2007 among all categories of the sporting goods market. The cycle sports goods market in 2008 is projected to be 28.5 billion yen, 123.8% of the year before, due mainly to the increase of beginners who had been encouraged by the key words of “Kenko (Health)”, ”Kankyo (Environment)” and ”Keizaisei (Economy)”, which cycle sports are good for.
¨ The increased participants to individual sports made the market to be on a growing trend
Such individual sports as running, cycle sports, walking and light trekking are currently very popular in Japan due mainly to the economic efficiency of these sports (i.e. “Not much money is required to do these sports”) that met the money saving trend of consumers, in addition to low entry barriers (i.e. “It is easy to participate on a personal basis” (or, “It is possible to continue these sports at one’s own pace”) and “It can be started relatively casually”), with the main premise that “It is possible to enjoy good health by doing these sports”. The trend is expected to continue also in 2009 and the market size in 2009 is forecasted to be 1,295 billion and 990 million yen (manufacturers’ shipment amount basis), which is 101.5% of the value in 2008.
The data book ("The data on Sporting Goods Industry in Japan '09") witten in English is available.
(Click the URL below for details.)
