RESEARCH SUMMARY -Latest Outcome of Our Research-
09/22/08
Research on the Beverage Market in Japan 2008
-See the PDF for details and exhibits.-
Research Outline
Yano Research Institute has conducted a study on the beverage market according to the following research outline.
1. Research timing: From June to August 2008
2. Research targets: Beverage makers, sales companies, vending machine operators, vending machine makers, industry organizations, and governmental agencies
3. Research methodology: Face-to-face interviews, telephone and email surveys, and literature search
Summary of Research Findings
Beverage market size as of the fiscal year ending March 2008, is 5,010 billion yen, 1.8% increase over the previous year. The market grew for the first time in three years.
In fiscal 2007 the market size of beverage market, including milk and milk beverage, was 5,010 billion yen, up 1.8 percent from the previous year. The market expanded for the first time in three years. The market grew due to the record-high hot weather, the continued favorable condition of mineral water and the recovered popularity of cola and blend tea.
Mineral water and cola beverage sectors grew largely. Milk sector continued to decline.
The cola sector and the mineral water sector grew at a double-digit rate, and many other categories increased largely. On the other hand, the milk sector did not stop declining and it shrank in fiscal 2007 as well.
Industry reorganization advances and capital and business alliances increase.
The beverage industry has been facing the price hike of raw materials, the cost increase due to rising oil price and the decrease in the number of children. To deal with the severe environment, companies are increasingly forming a capital alliance and a business alliance. This industry reorganization is expected to advance.
Published Report
Report Title: Beverage Market 2008
*The information provided in the "Research Summary" is what is as of the date of announcement and could be altered or renewed without any prior notice.
