RESEARCH SUMMARY -Latest Outcome of Our Research-
Report on the Digital Signage Market 2008
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Research Outline
1. Research period: April 2008 to June 2008
2. Research targets: Digital signage system vendors, digital signage operating companies, contents providers, etc. in Japan
3. Research methodologies:
Face-to-face interviews with relevant personnel were primarily employed, being supplemented by interviews via telephone and e-mail.
<What is Digital Signage?>
The digital signage is the media that transmit and disseminate information through digital display equipment installed in the places other than residential houses, such as outdoor, stores, public transport, etc.
Summary of Research Findings
¨ Size of digital signage market in 2007 was 29.7 billion yen, achieving more than 20% growth over the previous year
Digital signage market in Japan turned out to be 29,675 million yen in 2007, 24.2% increase from the year before due largely to the sharp increase of the hardware sales in accordance with the increase of the installation sites of the signage. In particular, rapid increase of “Train Channel” offered by JR East (East Japan Railway Company) was noteworthy as long as the advertising media are concerned.
¨ Dawn of digital signage advertisement
We forecast that advertising business utilizing the digital signage increase in 2008 and thereafter based on the fact that it has already started to be recognized as “an advertising medium” as provision of information through video inside the trains such as “Train Channel” becomes popular.
