RESEARCH SUMMARY -Latest Outcome of Our Research-
Research on the Sporting Goods Industry in Japan
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Research Outline
1. Research objective:
The objective of this research is to reveal the factors that constitute current environment of the sporting goods market in Japan and to understand the background of the market trend, as well as to forecast the future trend of the market, by obtaining up-to-date information.
2. Research items: Sporting goods (16 categories: Golf, Ski, Fishing, Athletic wear, Outdoor, Sports shoes , Tennis, Swimming, Baseball & Softball, Marine sports, Snowboarding, Cycle sports, Badminton, Martial arts, Table tennis and Fitness)
3. Research targets: 450 major Japanese companies dealing with sporting goods, including manufacturers, wholesalers and retailers
4. Research period: From November 2007 to February 2008
Summary of Research Findings
• The market size of the sporting goods in shipment value in 2007 is estimated to be 1,242 billion and 545 million yen, 102.3 % of the previous year. The market has achieved positive growth for three consecutive years from 2005.
• The rapid growth of the “wellness-related market” is supporting the market growth in spite of the continuous sluggish sales of the recreational sporting goods typified by winter sports. Swimming goods, cycling goods, running goods, walking shoes, etc. are all categorized in the field of “wellness” that is supposed to be beneficial to one’s health. It is assumed that the recent growing awareness of metabolic syndrome is a driving factor for people not participating to any sports regularly to do some sorts of exercises. Another important factor that greatly contributed to the positive growth of the entire sporting goods market is that the golf market, with the largest share in the total sporting goods market, had turned to a growth category.
