NEWS

YPS Shoes Data Market Report

The YPS (Yano Panel Survey) Shoes Data Market Reports are the monthly reports on the markets of each of the targeted sports shoes categories analyzed from the comments collected from the retailers that are contracted as our panel membership. The reports also covers the live comments of the retailers interviewed by our researchers every month, regarding the sales trends, the challenges they face, and others, which enable to understand the market status as well as to sense some aspects of Japan from the weathers to the economy that may influence the shoes market.

Targeted Sports Shoes Categories:

  • RUNNING SHOES
  • SPORTY CASUAL SHOES
  • SOCCER SHOES
  • BASKETBALL SHOES
  • WALKING SHOES
  • FITNESS SHOES
  • TENNIS SHOES

What is Inside the Report?

  1. Aggregated results of the month according to each of the targeted sports shoes categories (Sales volume, sales value, unit price, and year-to-year comparison of each of such results)
    The market overview analyzed according to the interviews with the panels
  2. The composition ratio of the sales by application or shoe type
  3. Market share by brand, regarding each of the sports shoes category (the market share of the month, increase/decrease of market share on Y-o-Y basis, and difference from the previous month)
  4. Overall TOP 20 best-selling products
    TOP 10 best-selling products by sales channel (mass merchandizers of sporting-goods, specialized stores, etc.)
  5. Comments from membership panels (no comments available for FITNESS SHOES)

When Are the Reports Issued?

The reports are issued around 25th of two months after the targeted month.
* If the report is regarding the market in January, the report will be issued on around March 25.

The Report Format

PDF files (delivered from email)

Others

The expense differs according to which sports shoes categories that you have concluded the contract.
A request for a sample is welcome from the following (note that samples can be sent only once):

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