gifts and presents

wholesalers, manufacturers, retailers, and other companies and service providers regarding gifts

I       Current Status and Size of Gift Market

1. Transition of Gift Market Size
2. Definition of Gift
3. Transition of Gift Market Size by Category

1. Market Trends by Occasion
2. Market Trends by Channel
3. Market Trends by Item

4. Noteworthy Topics, Trends

1. Wider acceptance of social gifts
2. Enhancement of gifts for seniors
3. Definition of rewarding gifts for oneself
4. Increase of gifts with specific taste and originality of the sender

II   Gift Market Trends by Occasion

1. Personal Gifts (Formal)

1. Celebration for wedding/Wedding ceremony presents from the newly weds
2. Congratulation of /Celebration for the birth of a baby
3. Funeral gifts

2. Personal Gifts (Informal)

1. Valentines' Day
2. Father's Day, Mother's Day, Respect-for-the-Aged Day
3. Presents/gifts to give when visiting someone

3. Corporate Gifts
4. Mid-Year Presents, Year-End Presents

III    Gift Market Trends by Channel

1. Department Stores
2. GMS
3. Supermarkets (SM)
4. Specialty Stores

1. Gift specialty stores
2. Fancy goods stores
3. Flower shops
4. Household appliance general merchandising store
5. Body care goods stores
6. Book shops/Stationery stores
7. Shoes shops
8. Furniture shops

5. Mail-Order/Online Shopping
6. Social Gifts
7. Others

IV   Gift Market Trends by Item

1. Foods
2. Flowers
3. Fancy Goods
4. Gift Certificates, Gift Cards
5. Catalog Gifts
6. Experiencing Gifts

V   Case Studies of Leading Companies

• 3 Department Stores
• 1 Supermarket
• 16 Specialty Stores
• 5 Mail Order Service Providers
• 4 Gift Wholesalers
• 2 Social Gift Service Providers
• 5 Other Companies