Debit Cards, FinTech

Debit card issuers, payment service providers, etc.

I   Outline

1. What is Debit Card Market?

1. Definition
2. Debit card payment service providers

2. History of Debit Cards and Market Entry in Japan
3. Current Debit Card Market Size (FY2011-FY2016)
4. Current Attempts

1. Target customers (omnidirectional/specific), Admission channel, Trends in using debit cards
2. Challenges that Debit cards possess and current countermeasures (refund, erroneous withdrawal)

5. Forecast of Market Size (FY2016-FY2021)

II   Payment Service Providers

1. J-Debit

1. Business overview
2. Service overview
3. Business policies
4. Actual performance
5. Attempts for business enhancement
6. Guideline on terminals that enable new composition form

2. Actual Status of Co-Branded Debit Cards

1. Co-branded debit cards overview
2. Status of market entry
3. Market size/share
4. Forecast of market size
5. Attempts by city banks

• Debit card payment service business strategies
• Characteristics of services
• Selecting of international brands
• Actual performance and trends in using the cards
• Attempts for recognition/expansion
• Future attempts
• Challenges

6. Attempts by local banks

• Debit card payment service business strategies
• Characteristics of services
• Selecting of international brands
• Actual performance and trends in using the cards
• Attempts for recognition/expansion
• Future attempts
• Challenges

7. Attempts by Online Banks

• Debit card payment service business strategies
• Characteristics of services
• Selecting of international brands
• Actual performance and trends in using the cards
• Attempts for recognition/expansion
• Future attempts
• Challenges

3. Peripheral Markets (Pay-easy services)

1. Business overview
2. Usage performance
3. Attempts for business enhancement

4. Attempts by Processing Businesses

1. Business strategies
2. Service overview
3. Acutal performance
4. Business models
5. Sales/sales promotions
6. Future attempts

III   Latest Trends of Domestic FinTech

1. What is FinTech (Definition, Range)
2. Forecast of FinTech Market Size (2015-2020)

1. Forecast
2. Categories specifically where growth can be expected (Blockchains, Cloud-based accounting software, and Social lending)

3. Market Trends

1. External environment: Open API, Seperating services between what to be shared and what to occupy by oneself, bank laws, etc.
2. Internal environment: InsTech to be newly emerged, new services expected to be created from alignment among vencher businesses

IV   Current Status and Perspectives of Utilizing Card-related Data

1. Data Utilization by Payment Service Providers

1. Types and volume of data collected
2. Data utilization at city and local banks
3. Data utilization at online banks
4. Future attempts and challenges

V   Status and Attempts by Companies

16 Banks and Enterprises

VI   Co-Branded Debit Cards Issued