B2C e-commerce, online shopping

B2C e-commerce providers, online shopping providers

Ｉ     Analysis of Current E-commerce Market

1. Trends and Size of E-commerce Market

• Transition of domestic E-commerce 134-trillion-yen retail market.
• FY2012 mail-order market: 5.4 trillion yen, up by 6.3% on Y-o-Y basis, due to larger increase of smart phones and tablets.
• E-Commerce BtoC Market, Market Size, by segment.

2. Progress and Changes in Network Infrastructures

• Entering the era where online sales from smart phones and tablets exceed those from PC.
• Consumption is driven by shopping from smart phones, larger existence when promoting products at real stores.
• The era of smart phones and tablets shows shift of online shopping from PCs to smart phones and tablets.
• Some consumers complete shopping within only smart phones: They do everything from reserving of products to payment through smart phone applications.
• EC using smart phones have increased by 59% in 2012 to reach 1.3 trillion yen.  This is expected to attain 2.7 trillion yen by 2015.

3. Internet Advertisement and Web Marketing on the Rise

• Internet advertisement attained 938.1 billion yen in 2013, up by 8.1% on Y-o-Y basis, occupying 16% of the entire advertisement costs.
• Increase of video advertisement, some companies cooperate with popular video distributors.
• Video sharing through Twitter, Facebook, blog, SNS, etc.
• Number of domestic Facebook active users is no 21 million people, more than 80% through smart phones.
• Sales of LINE business attained 12.2 billion yen during October-to-Decemter, 2013, 5.5 times larger than the year before.
• Expansion of online advertisement, aligned with smart phones, SNS, and video distribution

II     Trends in E-commerce Companies

1. Sales Ranking among Online-Shopping Companies in FY2012
2. Company Trends in E-commerce Industry
3. Progressing Distribution for Online Shopping
4. Globalization Strategies Taken by Each of Japanese Online-Shopping Companies

III     Trends in E-commerce by Industry/by Type of Business

1. Retailing

1. General retailing

• Leading mail order businesses
• Department stores
• Convenience stores
• Mass merchandisers

2. Retailing of home electric applianced, PCs, other related products
3. Retailing of books, music (CD/DVD), sports goods, toys
4. Retailing of foods and beverages, online supermarkets
5. Retailing of medical/cosmetic products (including health foods)
6. Retailing of furniture, interior goods, and sundries
7. Retailing of apparel, and clothing accessories
8. Retailing of automobile and parts

2. Service Industry

1. Accomodation, Travel, Dining Services
2. Tickets reservation services　

3. Information(Communication)/Transportation/Financial Industries

1. Communication
2. Transportation,
3. E-Commerce by Manufacturing
4. Financial Industry (online Banks/Securities/Life Insurance)

IV     E-Commerce-Businesses

1. List of Companies
2. E-Commerce Companies
3. Company Profiles (163 enterprises)

V     Data Reqruired in E-commerce

• State of internet use (Population, number of households/companies)
• State of using internet abroad
• Transition of number of broadband contracts
• Personal digital devides
• Rate of personal use of internet by device
• Worries, discontents, troubles in personal use of internet and etc.