online platform, online community, online salon

Organizing the Terms and Concepts Used in this Report

I. Attributes of People Strongly Interested in “Creator” Contents

1. Occurrence Rate of People Strongly Interested in “Creator” Contents

2. Status of Watching TV

3. The Amount to Spend Freely

4. Annual Household Income

5. Personality

6. Status of Use of and Dependence on Social Media

II. Status of Consumer Activities toward Creators

1. Status of Support for Creators

2. Status (Professional/Amateur) of Creators Whose Activities are Supported

3. Amount to Spend per Month on Creators Whose Activities are Supported

III. Status and Means of Publication of Self-Created Contents

1. Status of Online Publication of Individuals’ Self-Created Contents (Individual Creators’ Activities)

2. Levels of Online Publication of Individuals’ Self-Created Contents

3. Means of Publication of Individuals’ Self-Created Contents

IV. Status of Use and Awareness of Online Community Platform Services that Charge Monthly Fees

1. Status of Use and Awareness of Online Community Platform Services that Charge Monthly Fees

V. Status of Use of Online Salons

1. Status of Use of Online Salons

2. Status of Use and Awareness of Online Salon Platforms

3. Contents that People Used on Online Salons

4. Amount to Spend on Online Salons

5. Favorability of Major Online Salon Organizers

VI. Summary