Fitness Centers, workout gyms, personal training gyms, yoga studios, Pilates studios, 24-hour gyms, etc.

Companies operating fitness centers, gyms, yoga studios, etc,

As the pandemic has finally ended and consumer behavior has changed, the fitness center market, which was heavily impacted by the crisis, is showing signs of recovery and future growth. Some business operators have expanded their offerings to include a wider variety of fitness types, catering to consumer trends and to the user objectives.
This report provides insights into the current state of fitness centers and gyms, as well as the challenges they face and their outlook, through analysis of nationwide locations and the number of openings since the beginning of 2023.

I. Survey Results Overview

1. Survey Results Focuses:
   1) Market Trends
   2) Market Trends by Business Form (Market Size, Outlook, and Challenges)
2. User Trends
   1) Fitness Class Participation Rate (Consumer Survey Results)
   2) Rate of Intention to Participate in Fitness Classes (Consumer Survey Results)

II    Fitness Center & Gym Overview

1. Fitness Center & Gym Market Size
2. Number of Fitness Centers and Gyms
3. Rate Plans
4. User Trends (Population, Participation Rates and Frequency)

III    Trends by Business form

Common Items
1) Overview and Target Customer Base
2) Promotions, Sales Strategy
3) Store Strategy, Rollout Strategy
4) Challenges, Directions
5) Market Size

1. Fitness Centers (Fully equipped with pool, gym, studios)
2. Small Gyms
3. 24-Hour Gyms
4. Yoga Studios
5. Others (personal training gyms, fitness & gym facilities, etc.)

IV    Noteworthy Business Forms

Common Items
1) Overview and Target Customer Base}
2) Promotions, Sales Strategy
3) Store Strategy, Rollout Strategy
4) Challenges, Directions

1. Personal Training Gym
2. Pilates
3. 24-Hour Fitness Gyms for Light Users

V   Trends by Leading Enterprise

1. Strategies and Directions
2. Trends by Leading Enterprise (10 enterprises)
3. Company List

VI    Local Area Marketing of Fitness Centers and Gyms

1. Location Environment Analysis for Fitness Centers and Gyms (Comparison by Business Type)
   1) Location Environment of Existing Facilities
   2) Location Environment of New Facilities
2. Trade Area Potential Ranking