B2C ecommerce, online retailing

B2C ecommerce providers, online retailers

The B2C ecommerce market in Japan has reached the scale of 20 trillion yen for the first time in 2021 and has been on the rise. One of the factors for the growth is established usage by consumers triggered by the pandemic crisis. While the market has been driven by product sales, those services and digital fields including food delivery, ticket sales, and online games have kept on growing. This report is a marketing material that covers 20 areas of B2C ecommerce market based on the data released by METI in August 2023. It gives readers the insights on the current statuses on each of the areas.

I   Status of Ecommerce Market

1. Ecommerce Market Size and Trends
2. Evolution and Changes in Network Infrastructure
3. Internet Advertisement
4. Trend of using Social Media
5. Trend in Cashless Payment

II   Trends of Companies in Ecommerce Industry

1. Current Status of Mail Order Service Providers
2. Trends of Ecommerce-related Companies
3. Online Retailing and Logistics Industry
   1) Land-based logistics in online retailing business
   2) Trend of three land-based transportation companies
   - YAMATO HOLDINGS CO., LTD.
   - SG HOLDINGS CO., LTD.
   - JAPAN POST Co., Ltd.
   3) Trend of last mile delivery logistics
4. Fulfillment of Mail Order Service Providers
5. Cross-Border Ecommerce (Japan, USA, China)

III   Ecommerce Trends by Category

1. Trends of Ecommerce Product Sales for Individuals
   1) Overall Trends
   2) Home Appliances, PCs, Related Products
   3) Books, Films, Music Products (CD/DVD/Blu-ray)
   4) Food, Beverage, Liquor
   5) Pharmaceutical and Cosmetic Products
   6) Furniture, Interior, Miscellaneous Goods, Daily
   　 Necessities
   7) Clothing, Accessories
   8) Sporting Goods (including Outdoor and Golf Gear)
   9) Automobiles, Motorbikes, and Parts　
2. Trends of Ecommerce Services for Individuals
   1) Accommodations, Travel Services, and Transportation
   2) Food and Beverage Services
   3) Entertainment-Tickets Reservation Services
   4) Financial Services (Online Banking and Electronic
       Securities)
   5) Online-Only Life Insurance
   6) Hairdressing-Related Services
   7) Food Delivery Services
3. Trends of Ecommerce for Digital Contents for Individuals
   1) Digital Contents Market Overview
   2) Electronic Books (Books and Magazines)
   3) Paid Music Streaming
   4) Paid Video Streaming
   5) Online Games

IV   List of Data on Ecommerce Related Businesses