Aesthetic salons

Companies operating aesthetic salons, Manufacturers of Cosmetics/Equipment for Aesthetic Salons, and Users of Salons

I    Aesthetic Salon Market Overview

1. Overview of Total Aesthetic Salon Market in Japan
2. Market Share by Company
3. Future Direction and Outlook of Aesthetic Salon Market

II   Business Forms of Aesthetic Salon Market by Business Category/Region

1.  Market Trends by Business Form
2. Market Trends by Region

III   Trends of Treatment and Sales of Goods at Aesthetic Salons

• Market Outline
• Transition of Market Size
• Market Share by Market Player
• Sales Ranking
• Market Perspectives (Transition of Market Size Growth Rate)
• Forecast of Market Size

1. Facial Treatment
2. Weight Loss and Body Treatment
3. Hair Removal
4. Men's Aesthetic Treatment
5. Sales of Goods
6. Summary of Entire Aesthetic Market Size

IV   Strategies at Leading Aesthetic Salon Chains

1. Sales from Beauty Treatment and of Goods
2. Noteworthy Treatment Categories
3. Sales-of-Goods Tendency
4. Strategies of Opening a Salon
5. Regional Distribution of Salon Opening by Major Companies
6. Advertisement and Sales Promotion Measures
7. Future Market Strategy
8. Attempts in and after COVID-19 Calamity
9. Attempts on SDGs and Future Goals]

V   Noteworthy Trends in Aesthetic Salon Related Markets

1. Trend of Aesthetic Cosmetics
2. Trend of Aesthetic Equipment
3. Peripheral Market Trends (Door-to-Door Sales of Cosmetics Market, Hair Cut and Dressing, Noteworthy Fitness Business, Medical Depilation, etc.)

VI    Profiles of Aesthetic Salons

Number of Responses for 2021 version: 88 Salons

(Salon outline, floor size, number of employees, types of treatments currently offering, number of equipment, annual accumulated number of customers, average unit price per customer, number of members, age population of members, sales composition ratio by treatment/by item, cosmetic products or manufacturers currently dealing in, treatment equipment/manufacturers currently using, influence of favorable sales of home-use aesthetic equipment to the salon operations, difference from 2020 now that it is 2 years since in the COVID-19 calamity, future policy, the market in the five to ten years ahead.

VII   Marketing Strategies of Companies in Aesthetic Salon-Related Business

1. Leading 11 Aesthetic Salon Chains
2. Leading 8 related companies