Children-related Market: leisure/education services & goods/food/clothing & accessories/dairy necessaries & sundries/Services for babies and kids

Childcare providers, Education related companies, Manufacturers/retailers, and service providers

I   Overview

1. Children-Related Market Trends

1. Trend of Children-related Products Market
2. Online Sales of Products for Babies and Children
3. Trends of Character Goods

2. Market Environment surrounding Children

1. Transition of Population of Children

• Transition of Population of children of less than 15 of age
• Transition of number of births and number of marriages
• Transition of respective number of children in primary school, junior-high, and high school

2. Trends in Consumer Spending regarding Children
3. Changes in Children's Lifestyle (food, health, pocket money, number of those travelling overseas)

II   Strategies of Companies in Children-related Business

1. Area of Nursery/School Boys and Girls: 10 enterprises
2. Area of Education: 5 enterprises
3. Area of Manufacturing/Retailing: 3 enterprises
4. Area of Services: 8 enterprises

III   Children-related Market Trends by Category

1. Leisure for children:

1. Toys
2. Household console games
3. Publications for children
4. Videos and DVDs for children
5. Sporting goods for children
6. Movies for children/families
7. Amusement parks/Theme parks
8. Game arcades/Game centers/facilities
9. Indoor play grounds

2. Education services and Goods

1. Cram schools
2. Private kindergartens
3. Special education for gifted children
4. Private junior high schools
5. English conversation classes for infants/children
6. Lesson classes for children
7. Correspondence schools for infants and students
8. Learning books
9. Stationeries for children
10. Desks and chairs
11. School bags

3. Foods:

1. Milk powder
2. Baby foods
3. Confectionery and sweets

4. Clothing and accessories:

1. Babies and kids wear
2. School uniforms
3. Babies and kids shoes
4. Glasses and contact lenses for children

5. Commodities and sundries:

1. Diapers
2. Baby carriages, strollers
3. Baby Beds/futon
4. Child seats
5. Bicycles for infants/children

6. Services for babies and kids:

1. Nurseries/Day-care centers for children
2. Task supporting systems for nurseries
3. Baby-sitters
4. After-school care
5. Pre-schools
6. Housekeeping services
7. Photo studios for children
8. Sports clubs for children
9. Baby goods rental services
10. Mobile phones for children
11. Security services and goods for children

VI   Questionnaire to Mothers of 3- to 9-year-old Children

Survey Overview

V     List of Companies in Business for Children

1. Products, services and foods for babies and children
2. Toys, games, amusements
3. Education, publications
4. Clothing for babies and children
5. Character goods, mail orders