Automotive Films and Sheets

Manufacturers

I   Automotive Films and Sheets Market Outlook and Strategies

• The films should go one step ahead of replacement of coating
• The theme of developing next-generation cars is "Connected" in addition to such factors as speed, distance, safety, comfort and environmental-friendliness.  Wedge-shaped interlayer films have contributed to clarify the information shown in HUD. 
• Because of wider acceptance of automatic driving and vehicle interior being decorative with electrical components, people have started focusing on interior again.
• In addition to the designs, the challenge is how to express real texture.
• The demand has been subdivided further. The technologies can be developed and used where subdivided demand is.

II   Automotive Films/Sheets Market Trends

1. Trends of Automotive Interior Decorative Films

1. Water pressure transfer printing
2. Simultaneous molding and decorating
3. Three-dimensional coating

2. Automotive Exterior Decorative Film Market Trends

• Development of use of coating with decoration in progress
• In addition to performance of films, i.e., molding, surface hardness, chemical resistance, and weather resistance, such external characteristics as colors, texture, lustrous have come to be included in coating, which is also the challenge. In additional body decoration, some more cases of two-tone colored roofs are awaited.
• Development of various decoration technologies that can be used for vehicles in progress, for instance by KYOWA LEATHER CLOTH, Fu-se Vacuum Forming, and other companies.
• Because of wider acceptance of collision avoidance systems, metal-like decorative films have grown, in order to replace metal or plate-metal parts.
• The domestic market of paint-protection films using urethane have begun gaining momentum to expand, as Lintec Corporation has newly entered the market.

3. Automotive Window Films Market Trends

• The level of high transparency and thermal insulation of those films that can be glued on to the front and front-side glass have been expanded.
• Oligopoly market with 80% has been occupied by Lintec Corporation

4. Market Trends of Interlayer for Automotive Laminated Glass

• Development of interlayer films has been in progress for HUD and resin grazing, which can be used in the next-generation vehicles.
• Interlayer films market size is likely to expand to slightly exceed the growth of the number of vehicles produced. 
• Functional films with sound insulating and other functions are likely to occupy 30% of the entire market by 2017.
• Rapid growth of Wedge-shaped interlayer films is expected in association with wider acceptance of HUD introduced in vehicles to improve safety driving
• Glazed resins are introduced for front window panes of automobiles at a venture maker.
• How to handle introduction of resins for window panes of automobiles is the mid-to long-term challenge.

 III   Perspectives and Strategies of Automotive Films/Sheets Manufacturers

17 Enterprises