Otaku in Japan

Enterprises and organizations doing business on Anime or Cartoon Films, Comics, Light Novels, Coterie Magazines, Plastic Models, Model Figures, Dolls, Model Railroads, Popular Idols, Professional Wrestling. Costume Plays Clothing, Services relating to Maids and Costume Plays, Online Gaming, Adults Gaming, AV (Adults Videos or Pornographic Films/DVDs), Dating Simulation, Boys Love

I    Keys of Survey Results

1. Transition of Market size by Category
2. Trend Summaries by Category
3. Number of Otaku in Japan Domestically
4. Estimated Number of Otaku by Category, and Estimated Average Annual Consumption Amount per Person

II   Market Analysis by Category

Definition, Customer Characteristics, Average Amount from One Customer, Market Structure, Market Size, Trends of Leading Companies of Following Markets:

1. Anime or Cartoon Films
2. Comics/Manga
3. Light Novels
4. Coterie Magazines
5. Plastic Models
6. Model Figures
7. Dolls
8. Model Railroads
9. Popular Idols
10. Professional Wrestling
11. Costume Plays Clothing
12. Services by Girls in Maid Costumes
13. Online Gaming
14. Adult Gaming
15. AV（Adults Videos or Pornographic Films/DVDs）
16. Dating Simulation (excluding adult gaming)
17. Boys Love

III   Case Studies of Market Players by Category

46 enterprises

IV   Data relating to Otaku-Market-Related Companies

50 enterprises

V   Consumer Survey on "Otaku"

1. Objectives
2. Questionnaires Overview

1. Number of Otaku in Japan
2. Annual Sum of Money Spent by Otaku by Genre