Otaku Market in Japan

Enterprises and organizations doing business on Anime or Cartoon Films, Comics, Light Novels, Coterie Magazines, Plastic Models, Model Figures, Dolls, Model Railroads, Popular Idols, Professional Wrestling. Costume Plays Clothing, Services relating to Maids and Costume Plays, Online Gaming, Adults Gaming, AV (Adults Videos or Pornographic Films/DVDs), Dating Simulation, Boys Love, Vocaloid, Military Gaming (Toy Guns/Airsoft Guns)

I    Keys of Survey Results

1. Transition of Market size by Category
2. Trend Summaries by Category
3. Number of Otaku in Japan Domestically
4. Estimated Number of Otaku by Category, and Estimated Average Annual Consumption Amount per Person

II   Market Analysis by Category

Definition, Customer Characteristics, Average Amount from One Customer, Market Structure, Trends in Leading Companies of Following Markets:

1. Anime or Cartoon Films
2. Comics
3. Light Novels
4. Coterie Magazines
5. Plastic Models
6. Model Figures
7. Dolls
8. Model Railroads
9. Popular Idols
10. Professional Wrestling
11. Costume Plays Clothing
12. Services relating to Maids and Costume Plays
13. Online Gaming
14. Adults Gaming
15. AV（Adults Videos or Pornographic Films/DVDs）
16. Dating Simulation
17. Boys Love
18. Vocaloid
19. Military Gaming (Toy Guns/Airsoft Guns)

III   Case Studies of Market Players by Category

1.  Companies relating to Anime or Cartoon Films: Seven enterprises

2&3. Companies relating to Comics/Light Novels: Six        enterprises

4.  Companies relating to Coterie Magazines: Five      companies

5.  Companies relating to Plastic Models: Four companies

6.　Companies relating to Model Figures:  Four companies

7.  Companies relating to Dolls: One company

8.  Companies relating to Model Railroads: Two companies

9.  Companies relating to Popular Idols: Five companies

10.  Companies relating to Professional Wrestling: Five companies

11.  Companies relating to Costume Plays Clothing: Two companies

12.  Companies relating to Maids/Costume Play Services: Four companies

13.  Companies relating to Online Gaming: Three companies

14.  Companies relating to Adults Gaming: Three companies

15.  Companies relating to AV（Adults Videos or Pornographic Films/DVDs）: Three companies

16.  Companies relating to Dating Simulation: Three companies

17.  Companies relating to Boys Love: Two companies

18.  Companies relating to Vocaloid: One company

19.  Companies relating to Military Gaming (Toy Guns/Airsoft Guns) : One company

IV   Data relating to Otaku-Market-Related Companies

1.  Enterprises relating to Anime or Cartoon Films

2&3  Enterprises relating to Comics/Light Novels

4.  Enterprises relating to Coterie Magazines

5.  Enterprises relating to Plastic Models

6.  Enterprises relating to Model Figures

7.  Enterprises relating to Dolls

8.  Enterprises relating to Model Railroads

9.  Enterprises relating to Popular Idols

10.  Enterprises relating to Professional Wrestling

11.  Enterprises relating to Costume Plays Clothing

12.  Enterprises relating to Maids and Costume Plays Services

13.  Enterprises relating to Online Gaming

14.  Enterprises relating to Adults Gaming

15.  Enterprises relating to AV（Adults Videos or Pornographic Films/DVDs）

16.  Enterprises relating to Dating Simulation

17.  Enterprises relating to Boys Love

18.  Enterprises relating to Vocaloid

19.  Enterprises relating to Military Gaming (Toy Guns/Airsoft Guns)

V   Consumer Survey on "Otaku"

1. Objectives
2. Questionnaires Overview

1. Number of Otaku in Japan
2. Estimated number of Otaku by category
3. Comparison of Otaku by genre
4. Details of Otaku by genre