Health Foods/Foods Labeled as Functional

consumers

I   Summary

1. Consumer Survey on FOSHU (Food for specified health uses) and Foods labeled as funcional
2. Analysis on Eating Habits from Public Data over Time
3. Trends in Products and Noteworthy Market
4. Analysis on Past Consumer Survey over Time

II   Consumer Survey

1. Survey Overview
2. Results

• Q1. Are you concerned about your body conditions, or do you want to improve any part of your body? Where?
• Q2. Do you have a habit of consuming health foods?
• Q3. Reason why no intention of consuming any health food?
• Q4. Purpose of consuming health foods
• Q5. Awareness of FOSHU
• Q6. Have you had any FOSHU foods/beverages?
• Q7. What triggered you to have FOSHU products?
• Q8. Where did you find those FOSHU products that you have grown to make the habit of taking?
• Q9. Purposes to have FOSHU products
• Q10. What food category are your FOSHU products that you often have?
• Q11. Where do you buy FOSHU products?
• Q12. Frequency of having FOSHU products
• Q13. How long have you been taking FOSHU products?
• Q14. Reason why you continue to have FOSHU products?
• Q15. Reason why you quit taking FOSHU products?
• Q16. How often did you have FOSHU products when you used to make habit of having them?
• Q17. How long were you taking FOSHU products during your habit of having them?
• Q18. Do you have any dissatisfying points in FOSHU products?
• Q19. Do you have any images of FOSHU products?
• Q20. Your awareness of foods labeled as functional.
• Q21. Source of information you earned regarding foods labeled as functional
• Q22. How much interest do you have in foods labeled as functional which are likely to be sold increasingly?
• Q23. Any more functions for foods labeled as functional should have additionally?
• Q24. Retail forms that you may feel convenient when buying foods labeled as functional.

III   Analysis on Household Expenditure for Food over Time

1. Changes in food categories in consumer spending over time
2. Transition of nutrient intake over time
3. Change in rate of inpatient treatment at a hospital over time

IV   Trends in Product/Noteworthy Market

1. Trends in major materials
2. Trends by effect/efficacy
3. Trends of noteworthy market
4. New labeling system of food functions and reactions of the health food industry
5. Sales channels and advertisement

V   Analysis on Past Consumer Survey Results on Health Foodst