Overall Market regarding Babies and Children (Leisure, Education, Foods, Dairy necessaries & sundries, Babies and kids services)

Companies in business of nursery, education, manufacturing/retailing, and service providers

I   Overview

1. Children-Related Market Trends

1. Trends in Distribution Market of Goods for Children
2. Trends in Online Sales of Products for Babies/Children
3. Trends in Character Products

2. Market Environment surrounding Children

1. Transition of Population of Children
2. Trends in Consumer Spending regarding Children
3. Changes in Children's Lifestyle
4. About Results of Longitudinal Study on Children Born in 2000

II   Strategies of Companies in the Business of Children

1. Areas of Nursery/School Boys and Girls
2. Areas of Educations
3. Areas of Manufacturing/Retailing
4. Areas of Services

III   Market Trends by Category

1. Leisure for children:

1. Toys
2. Console games
3. Publications
4. Videos and DVDs
5. Sporting goods
6. Movies
7. Amusement parks
8. Game arcades/Game centers/facilities
9. Indoor play grounds

2. Education services:

1. Cram schools
2. Private kindergarten and schools
3. Special education for gifted children
4. Private junior high schools
5. English language schools
6. Lesson classes
7. Correspondence schools
8. Learning books
9. Stationeries
10. Desks and chairs
11. School bags

3. Foods:

1. Milk powder
2. Baby foods
3. Confectioneries and sweets

4. Clothes and accessories:

1. Babies and kids wear
2. School uniforms
3. Babies and kids shoes
4. Glasses and contact lenses

5. Dairy necessaries and sundries:

1. Diapers
2. Baby carriages
3. Beds and futon
4. Child seats
5. Bicycles

1. Babies and kids services:

1. Nurseries
2. Baby sitting
3. After-school care
4. Photo studios
5. Sports clubs
6. Baby goods rental services
7. Mobile phones
8. Security services and goods

VI   Questionnaire to Mothers of 3- to 9-year-old Children

V     List of Companies in Business for Children

1. Products, services and foods for babies and children
2. Toys, games, amusements
3. Education, publications
4. Clothing for babies and children
5. Character goods, catalog sales