Cosmetic and Toiletry Market in China 2012
Language:
Japanese
Product Code No:
C54200900
Issued In:
2012/05
#of Pages:
732
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
China
Industry:
Coverage: (Product/service)
Cosmetic and Toiletry Market in China 2012
Research Target:
Cosmetic and toiletry manufacturers, retailers, distributors, and media in China
Research Content:
I Trends in Chinese economy and trade zone analysis on major 20 cities in China
1. Transition of GDP and total retail sales of consumer goods in China
2. Comparison among major 20 cities
3. Changes in consumption expenditure throughout China and in Direct-controlled municipality
4. Cities that can expect future increase in consumer expenditure according to macro data from 20 cities
5. Population by income class in major 8 cities
6. Trade zone analysis on major 20 cities
7. Sales ranking among major 20 cities
II Trend analysis on Chinese cosmetic market
1. Overview of Chinese cosmetic market
2. Transition of size of Chinese cosmetic market from 2007 to 2011(prospects) and market share by manufacturers in 2011(prospects)
3. Market trends by product category
4. Market trends by distribution route in China
5. Trends in market players
6. Trends in advertisement
7. Trends in promotional activities
8. Trends in PR activities
9. Production system
10. Trends in R&D
11. Measurement against imitation products and strategies to protect intellectual properties
12. Issues and challenges in entering Chinese market
13. Future prospects of Chinese cosmetic market
14. Forecast of Chinese cosmetic market (2012 – 2014)
15. Marketing strategies to succeed in China – “Branding is the key”
16. Positioning of major brands by distribution channel (total 103 brands)
17. Positioning of major brands by market segment (total 103 brands)
18. Profiles of major brands (total 100 brands)
III Analysis on Chinese toiletry market
1. Transition of size of Chinese toiletry market from 2007 to 2011 (prospects)
2. Market trends by category
3. Trends in market players
4. Trends in advertisement
5. Trends in promotional activities
6. Production system
7. Trends in R&D
8. Future prospects of Chinese toiletry market
9. Summary of market size from 2007 to 2011 (prospects)
10. Major brand profiles (46 brands)
IV Case studies of the leading manufacturers (26 companies)
Ⅴ Case studies on the leading retail chains (2 companies)
VI Related data