Our Approach - YANO's down-to-earth approaches to custom research
Market Intelligence
YANO's business intelligence is provided by dedicated specialties equipped with expertise best suited for providing the solutions in question.
A typical qualitative B2B market research, for example, takes a team of experienced market researchers with extensive human network to reach the key persons in the field, and ensures the quality of the information source.
Meanwhile, a consumer survey initiative would require ready access to a relevant, properly sized and unbiased population for the specific research goal, as well as an ability to construct effective questionnaires and solid methods for analyzing the outcome of the survey.
Furthermore, a consulting project may naturally demand all these skills, plus structured, practical business management expertise in order to formulate concrete, down-to-earth business recommendations.
YANO's strength is that we provide all this - the highest level of client service.
We work on behalf of you
Listening to your needs and objectives intently, a task force of YANO will develop a service proposal best offers you to satisfy those needs.
Together, we can define a research project that is tailored to answer your specific questions. We are dedicated to make the project successful which, in turn, hepls you to make proper stratigical or tactical decisions.
Your own research division outside
Exploit our research experties like your internal market research department. Many of our clients turn to us after they consider annual cost to maintain their own research team comparing what can be done for the same cost with us.
