Custom Research
Case Studies
Financial Institution

- Online banking

- Online consumer panel questionnaire survey, competitor analysis

- online security becomes the major concern for online banking users
Communication

- Cellular phone

- Nationwide cell phone dealer survey.

- consumers' motives for switching cell phone carriers are in order of monthly payments, phone functionality, connection stability.
Automobile

- Aftersales parts distribution

- Parts manufacturers, wholesalers investigation

- Actively offering of particular brand over another by distributors are largely motivated by markdowns in parts prices
Jewelry

- Demand forecast

- Consumer, retailer, wholesaler survery. Historical data mining.

- Promotional efforts of industry leaders in fashion magazines are the powerful driver of trends.

