Case Studies
Financial Institution
- Online banking
- Online consumer panel questionnaire survey, competitor analysis
- online security becomes the major concern for online banking users
Communication
- Cellular phone
- Nationwide cell phone dealer survey.
- consumers' motives for switching cell phone carriers are in order of monthly payments,
phone functionality, connection stability.
Automobile
- Aftersales parts distribution
- Parts manufacturers, wholesalers investigation
- Actively offering of particular brand over another by distributors are largely motivated by markdowns in parts prices
Jewelry
- Demand forecast
- Consumer, retailer, wholesaler survery. Historical data mining.
- Promotional efforts of industry leaders in fashion magazines are the powerful driver of trends.
